Fitness and Food Used for Energy and Life (F2.U.E.L.)
F2.U.E.L. is an integrated nutrition and fitness company. They provide the full spectrum of the healthy lifestyle by giving customers both the personal training and healthy diet required of that standard of living.
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Situation: As a start-up F2.U.E.L. needed the full breath of our offering.
Strategy and Approach: We helped this growing company achieve their goals by streamlining their financial procedures and developing an industry appropriate brand. Initially we created a logo (corporate identity) and a website; as the company continued to grow and gain traction, we met additional marketing needs as they came about ranging from photography to strategy. Once the business model and method of operation was in full swing we analyzed the current accounting policies and developed appropriate procedures to ensure that accounts payable, accounts receivable and tax returns were handled as required.
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